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Privacy Policy

Panacea Worldwide Limited
Privacy Policy
18th November 2019

This Policy applies between you, the User of this Website and Panacea Worldwide Limited, the owner and provider of this Web Site.  This Policy applies to our use of any Data we collected with your use of the Website and any Services or Systems therein.

1. Important information
1.1. Our website is not intended for children, and we do not knowingly collect data relating to children.

1.2. This Privacy Policy supplements the other policies (including our terms of use (Terms)) and is not intended to override them.

1.3. Panacea Worldwide Limited is the controller and responsible for your data (we, us, or our).

1.4. To assist you further in understanding this Privacy Policy, we have set out in Part 5 of Schedule 1 a glossary of terms used, examples of types of personal data we collect, how we use it, the lawful basis for processing such data and further details of your rights.

1.5. We have appointed a data privacy manager (DPM). If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please get in touch with our DPM in writing, either

1.6. By email to legal[at]panaceaww.com 

1.7. By post to 81 Turlewray Close, London, United Kingdom, N43LR

1.8. You have the right to make a complaint at any time to the ICO (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please get in touch with us in the first instance. 

1.9. The data we hold about you must be accurate and current; therefore, please keep us informed of any changes to your data.

1.10. Our website may include links to third-party websites, plug-ins, and applications. You may allow third parties to collect or share your data by clicking on these links or enabling connections. We have no control over these third-party websites, plug-ins, or applications and are not responsible for their privacy policies; therefore, you should also read their privacy policy to understand what personal data they collect about you and how they use it.

2. The data we collect about you
2.1. We may collect, use, store, and transfer the types of personal data about you listed in Part 1 of Schedule 1.

2.2. We also collect, use, and share aggregated data. However, if we combine aggregated data with your data so that it can directly or indirectly identify you, we treat this as your data.

2.3. We do not collect special categories of personal data or information about criminal convictions and offences.

2.4. If we are required by law, or under the terms of a contract we have with you, to collect your data, and you fail to provide it, we may not be able to enter into performing the contract with you, and we may have to cancel a product or service. We will notify you of this at the appropriate time.

3. How personal data is collected
We collect personal data in the following ways:

direct interactions 

you may provide personal data when you complete online forms, request products/services, subscribe to our services, create a user account, join our mailing list, or otherwise or correspond with us (by post, phone or email)

automated technology

we automatically collect personal data (technical and usage) when you browse or interact with our website by using cookies, server logs, and other similar technologies. We may also receive technical data about you if you visit other websites that use our cookies.

publicly available sources

we may collect personal data from publicly available sources such as Companies House, the Electoral Register, and credit reference agencies based inside the E.U., public government databases inside and outside the E.U.

third parties

we may receive personal data from (a) analytics providers based outside the E.U. (such as Google); (b) advertising networks and (c) search information providers in the E.U.; (d) our suppliers, such as payment providers, delivery services, website support, and maintenance providers.


4. How we use your data
4.1. We will only use your data when the law allows us to. Most commonly, we will use your data:

4.2. To perform the contract, we are to enter into or have entered into with you;

4.3. To comply with a legal obligation; and

4.4. Where it is necessary to carry out our legitimate interests (or those of a third party) and your interests and fundamental rights, do not override those interests.

4.5. Part 2 of Schedule 1 sets out the lawful basis we will rely on to process your data.

4.6. We generally only rely on consent as a legal basis for processing your data to send email and SMS marketing communications, and you have the right to withdraw your consent at any time by contacting us. Please note that we may process your data for more than one lawful ground, depending on the specific purpose for which we use your information.

4.7. We may analyze your data to form a view on what products and or services we think may be of interest to you. You will only receive marketing communications from us if you have requested information or purchased services from us if you consent to market when we collect your data. You have not subsequently opted out or withdrawn your consent or if we have another basis for sending you the marketing communications.

4.8. We will get your express opt-in consent before we share your data with any third party for marketing purposes.

4.9. You can opt out of email marketing by clicking the unsubscribe button within the marketing email. You can also withdraw your consent to marketing at any time by contacting our DPM.

4.10. Even if you opt out of receiving marketing, we may still use your data for other purposes, provided we have a lawful basis for doing so.

4.11. We will only use your data for the purpose we originally collected it for unless we reasonably consider that we need to use it for another reason. That reason is compatible with the original purpose.

4.12. If we need to use your data for an unrelated purpose, we will notify you and explain the legal basis which allows us to use your data in this manner.

4.13: We may process your data (without your knowledge or consent) where this is required or permitted by law.

5. Disclosure of your data
5.1. We may have to share your data with third parties, further details of which are set out in Part 4 of Schedule 1. We require all third parties to respect your data's security and treat it by the law. We do not allow our third-party service providers to use your data for their purposes. They can only process your data for specified purposes and follow our instructions.

6. International transfers
6.1. We transfer your data outside the European Economic Area (EEA) to countries where we work.

6.2. We share your data within the Panacea Worldwide Group. This will involve transferring your data outside the European Economic Area (EEA).

6.3. Whenever we transfer your data outside of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented.

6.4. We will only transfer your data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

6.5. We use specific contracts approved by the European Commission, which give personal data the same protection it has in Europe with our service providers. 

6.6. We may transfer data to U.S.-based service providers under the Privacy Shield, which requires them to provide similar protection to personal data shared between Europe and the U.S.

6.7. Please get in touch with us if you want further information on the specific mechanism used by us when transferring your data.

7. Data security
7.1. We have implemented appropriate security measures to prevent your data from being accidentally lost, used, or accessed unauthorizedly, altered or disclosed. We also limit access to your data to those employees, agents, contractors, and other third parties who have a business need to know, and they can only process your data on our instructions. They will be subject to a duty of confidentiality.

7.2. We have procedures in place to deal with any suspected personal data breach. We will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention
8.1. We will only retain your data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.

8.2. Details of retention periods for different aspects of your data are available in our retention policy, which you can request from us. However, we are legally required to keep necessary information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers for tax purposes.

8.3: We may also anonymize your data (so that it can no longer be associated with you) for research or statistical purposes. We can use anonymized information indefinitely without further notice to you.

9. Your legal rights
9.1. You have certain rights in certain circumstances under data protection law.  These are set out in full in Part 3 of Schedule 1. If you wish to exercise any of your rights, please get in touch with our DPM.

9.2. You will not have to pay a fee to exercise any of your rights. However, if your request is unfounded, repetitive, or excessive, we may charge a reasonable price for this information or refuse to comply with your request.

9.3. We may request specific information from you to help us confirm your identity when you contact us. It is a security measure to ensure that personal data is not disclosed to any person who does not have the right to receive it.

9.4. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made many requests. In this case, we will notify you and keep you updated.

Schedule 1: Personal Data

Part 1: Types of personal data

contact data

billing address, delivery address, email address, and telephone number

financial data

bank account and payment card details

identity data

passport number, passport details, national id number, national id card details, first name, maiden name, last name, username or similar identifier, date of birth, gender, marital status

marketing and communication data

your preferences in receiving marketing from our third parties and us, and your communication preferences

profile data

your username and password, purchases and orders made by you, preferences, feedback and survey responses

technical data

internet protocol (I.P.) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website

transaction data

details about payments to and from you and other details of products and services you have purchased from us


Part 2: Lawful basis for processing and processing activities
The lawful basis upon which we may rely to process your data are:


you have given your express consent for us to process your data for a specific purpose


the processing is necessary for us to perform our contractual obligations with you under our contract, or because you have asked us to take specific steps before entering into a contract with you

legal obligation

the processing is necessary for us to comply with the legal or regulatory obligation.

legitimate interests

the processing is necessary for our or a third party’s legitimate interest, e.g., for us to provide the best service to you via our website. Before we process your data on this basis, we make sure we consider and balance any potential impact on you, and we will not use your data on this basis where such an impact outweighs our interest.


Set out below are specific details of the processing activities we undertake with your data and the lawful basis for doing this.


Type of data

Lawful basis for processing

to register you as a new customer

identity & contact

to perform our contract with you

to process and deliver your order, manage payments, charges and debt recovery

identity, contact, financial, transaction, and marketing & communications

(i) to perform our contract with you;

(ii) as necessary for our legitimate interest in recovering debts due to us.

to manage our relationship with you, notifying you about changes to our Terms or Privacy Policy and ask you to leave a review or take a survey

identity, contact, profile & marketing & communications

(i) to perform our contract with you

(ii) as necessary to comply with a legal obligation

(iii) as necessary for our legitimate interests in keeping our records updated and analyzing how customers use our products/services.

to administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

identity, contact & technical

(i) as necessary for our legitimate interests in running our business, provision of administration and I.T. services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise

(ii) as necessary to comply with any legal obligations

to deliver relevant website content/advertisements to you and measure or understand the effectiveness of our advertising

identity, contact, profile, usage, marketing & communications & technical

as necessary for our legitimate interests in studying how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy

to use data analytics to improve our website, products/services, marketing, customer relationships and experiences

technical & usage

as necessary for our legitimate interests to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy

to make suggestions and recommendations to you about goods or services that may be of interest to you, including promotional offers

identity, contact, technical, usage & profile

as necessary for our legitimate interests to develop our products/services and grow our business


Part 3: Your legal rights
You have the following legal rights about your data:

access your data

you can ask for access to and a copy of your data and can check we are lawfully processing it


you can ask us to correct any incomplete or inaccurate personal data we hold about you


you can ask us to delete or remove your data where:

(a)     there is no good reason for us to continue to process it;

(b)     you have successfully exercised your right to object (see below);

(c)     we may have processed your information unlawfully or

(d)     we are required to erase your data to comply with local law.

(e)     We may not always be able to comply with your request for specific legal reasons, which will be notified to you at the time of your request


you can object to the processing of your data where:

(a)     where we are relying on our legitimate interest (or those of a third party) as the basis for processing your data if you feel it impacts your fundamental rights and freedoms;

(b)     where we are processing your data for direct marketing purposes.

(c)     in some cases, we may demonstrate that we have compelling, legitimate grounds to process your information which override your rights and freedoms, and, in such circumstances, we can continue to process your persona data for such purposes

restrict processing

you can ask us to suspend or restrict the processing of your data if:

(a)     you want us to establish the accuracy of your data;

(b)     our use of your data is unlawful, but you do not want us to erase it;

(c)     you need us to hold your data (where we no longer require it) as you need it to establish, exercise or defend legal claims or

(d)     you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it

request a transfer

you can request a transfer of your data, which is held in an automated manner, and which you provided your consent for us to process such personal data or which we need to process to perform our contract with you, to you or a third party. We will provide your data in a structured, commonly used, machine-readable format

withdraw your consent

you can withdraw your consent anytime (where we rely on consent to process your data). This does not affect the lawfulness of any processing carried out before you withdraw your consent


Part 4: Third Parties

service providers

acting as processors or controllers based in the EEA but also around the world who provide data centre services and I.T. and system administration services.

professional advisors

acting as processors or joint controllers, including lawyers, bankers, auditors and insurers based in the United Kingdom or outside of the United Kingdom who provide consultancy, banking, legal, insurance, and accounting services

H.M. Revenue & Customs, regulators and other authorities

acting as processors or joint controllers based in the EEA who require reporting of processing activities in certain circumstances

third parties 

third parties whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your data in the same way as set out in this Privacy Policy


market researchers, fraud prevention agencies


Part 5: Glossary

aggregated data

information such as statistical or demographic data, which may be derived from personal data but which cannot by itself identify a data subject


a body that determines the purposes and means of processing data

data subject

an individual living person identified by personal data (which will generally be you)

personal data

information identifying a data subject from that data alone or with other data we may hold, but it does not include anonymized or aggregated data


a body that is responsible for processing personal data on behalf of a controller

special categories of personal data

information about race, ethnicity, political opinions, religious or philosophical beliefs, trade union membership, health, genetic, biometric data, sex life, and sexual orientation.


Information Commissioner’s Office, the U.K.’s supervisory authority for data protection issues


10. Changes to this Policy
10.1. Panacea Worldwide Limited reserves the right to change this Privacy Policy as we deem necessary from time to time or as required by law.  Any changes will be immediately posted on the Website, and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.

11. Cookies
11.1. Panacea Worldwide Limited may set and access cookies on your computer.  First-party Cookies that may be placed on your computer are detailed in Schedule 2 [and third-party Cookies that may be placed on your computer are listed in Schedule 2].  [All Cookies used by the Website are used by the provisions of the Privacy and Electronic Communications (E.C. Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (E.C. Directive) (Amendment) Regulations 2011.] Panacea Worldwide Limited has carefully chosen these Cookies and uses them to facilitate certain functions and features of the Web Site.  [We also use Cookies for analytics purposes.  These Cookies track your movements and activities on the Website and are designed to understand our users better, thus enabling us to improve the Website and our services.]

11.2. [Before the Website sets Cookies on your computer, you will be presented with a pop-up or message bar requesting your consent to set those Cookies.  [None of the Cookies set by the Website jeopardizes your privacy in any way, and no personal data is collected.] By giving your consent to the setting of our Cookies, you are enabling us to provide you with the best possible experience and service through our Website. If you wish to deny your consent to placing Cookies, certain website features may not function fully or as intended.]

11.3. [Certain Website features depend upon Cookies to function and are deemed, within the law, to be strictly necessary. These Cookies are detailed in Schedule 2A. You will not be asked for your consent to place these Cookies; however, you may still disable cookies via your web browser’s settings, as set out in sub-Clause 11.4.]

11.4. You can choose to enable or disable Cookies in your web browser. By default, your browser will accept Cookies; however, this can be altered. For further details, please consult the help menu in your browser. Disabling Cookies may prevent you from using the full range of Services available on the Website.

11.5. You may delete Cookies at any time; however, you may lose any information that enables you to access the Web Site more quickly.

11.6. [The Web Site uses the third-party Cookies detailed in Schedule 3 for the purposes described therein. These Cookies are not integral to the services provided by the Website to you and may be blocked at your choosing via your internet browser’s privacy settings or via your response to the request for consent detailed in sub-Clause 11.2.]

11.7. It is recommended that you ensure that your internet browser is up-to-date and consult the help and guidance provided by the developer of your browser if you are unsure how to adjust your privacy settings.


Schedule 2: First-Party Cookies

Name of Cookie



Website Access


Schedule 2A: Strictly Necessary Cookies

Name of Cookie



Website Access


Schedule 3: Third-Party Cookies

Name of Cookie

Name of Provider



Stripe Inc.

Payment processing


PayPal Holdings, Inc.

Payment processing


LiveChat, Inc.

Online communication